Mission

Operate an ethical and sustainable business in partnership with our producers, suppliers and customers, achieving industry best practice in environmental sustainability, animal welfare, beef production, meat processing, beef and lamb value-adding, employee safety and wellbeing, and customer satisfaction.

Vision

Be recognised by our suppliers, customers, peers and employees as a global leader in meat production and processing, and value-adding of beef and lamb products by providing sustainably grown, high-quality food products.