Mission Statement

Produce and process superior meat based products for Coles Myer-Food & Liquor Division, Export clients and consumers which achieve the highest international standards / certification of

  • Palatability (Eating Experience)
  • Nutrition (Health Benefit)
  • Safety (Wholesome)
  • Eco-efficiency (Environmental Impact)
  • Bio-sensitivity (Animal Welfare)
  • Innovation (Convenient meal solutions)
  • Value Proposition (Economical)