Australian Country Choice (ACC) is a vertically integrated supply chain organisation dedicated to the supply of high quality beef and veal products to Coles Supermarkets and other export customers maintaining a “ plate to paddock ” philosophy.

The Australian Country Choice relationship with Coles was initiated in 1972 by Norm and Trevor Lee and formalised by long term contract in 1995 to a position where the company is the principal northern supplier and processor of Beef for the YLC Coles, Smart Buy and Certified Organic branded range. Additionally the Company processes Coles branded; Veal, value-added, further processed and retail ready packaged fresh meat products for national distribution.

ACC, is part of the Lee Group Pty Ltd, a Queensland family company, privately owned and operated by the Lee family, which commenced as H.J. Lee & Sons in 1958.The company progressed to rural activities in the Roma district in 1961 and developed one of Australia’s first commercial feedlots built at Brindley Park in 1968’s.